India Tech Conference
This was the biggest gathering of techies at Amazon India. From conceptualization to final execution, we organized the 2017 edition end-to-end at Ritz Carlton (Bangalore).
For its participation in the Grace Hopper Conference India (GHCI), we helped Amazon go beyond ‘empowerment’ by encouraging women to ‘make a mark’ and leave a legacy. We combined the message with ‘footprint’ motif in a woman’s high heel shoe and created a logo based on the same concept.
Integrated Marketing Campaign
Organised by Amazon India, ACE Challenge is a case study competition in which graduates from India’s best B-Schools participate. From managing digital presence, informing participants, to organizing the competition itself, Stir was the end-to-end partner for communications and experiential solution. This was also the first time in the competition’s history that a single partner was selected for all the work.