Dell Gaming

Spider-Man Homecoming

Integrated Marketing Campaign

Creative Direction

Dell had partnered with Spider-Man: Homecoming for the launch of its range of gaming laptops. At STIR, we executed an integrated campaign around this partnership and employed touch points like print and digital ads, interactive videos, work-space branding, OOH brand activation, and a PR event to reach out to a wide-cross section of audience.

By drawing a parallel between the superiority of the laptop and the superpowers of Spider-Man, we positioned Dell Gaming as an array of options for a diverse set of gamers, from pros to aspiring gamers. This campaign not only nudged prospective buyers and impacted sales, but also made Dell the market leader in gaming.

Dell Cinema

Integrated Marketing Campaign

Creative Direction

Dell Cinema was one of the most awaited technology to be added to the Dell Consumer PC products. My team and I created various retail and experiential marketing ideas through which we truly redefined the way Dell introduced new technologies and  products to the market.

Retail Marketing

Retail Marketing Design

Creative Direction

Experiential and Creative retail spaces pave the way for better interaction with customers and increases sales. With that thought in mind, my team and I worked on retail marketing designs which included PoS, Product Showcase spaces, Specialized spaces for Alienware in Multi-Brand, etc.