GE
Workspace Branding
GE Digital Hub, PSN, Bangalore
Creative Direction
Despite its long legacy of excellence in technology, GE required a change in messaging for the employees in its new Digital division. Its communication had to reflect not just its industrial roots, but its innovation in the digital world. Based on this, we did environmental branding for
a 2 lac square feet, 7-storey office in Bangalore. Apart from showcasing their technology & innovation, we used pop culture references, fun & interactive zones & motivational messaging to create a space tailor-made for techies.
GE Digital, Chennai
Creative Direction
Similar kind of branding was created and executed in the Chennai branch as well.
Communication Design
Communication Design
Creative Direction
As a key partner for GE India, my team and I have created and delivered creatives day in and day out for various marketing and communication projects for multiple businesses of GE.
Sustainable Healthcare Solutions
Brand Launch & Integrated Marketing Campaign
Creative Direction
Brand Launch
SHS, a new business division of GE Healthcare was being launched. From creating the brand identity by developing scalable entities like logo, design pattern, coffee table book to be carried forward to different regions, to organizing the launch conference that witnessed participation of prominent individuals from the industry and various healthcare professionals from around the world.
Marketing Kits for ASEAN Region
For the ASEAN region of GE's SHS (Sustainable Healthcare Solutions) business unit, we created marketing and on-the-go event collaterals for their various modalities.
We developed communication that would appeal to the demographic of developing nations in the ASEAN market.
GE Healthcare - Cardiology Brochure
Brochure Design
Creative Direction
We created a sales brochure for GE’s range of products for cardiology. Using a theme called “ Work of heart”, the brochure described the lengths to which GE goes in making these products and how these products keep hearts healthy.