GE

TechMela

Event & Experience

Creative Direction

TechMela, a flagship property of GE’s John F Welch Technology Centre, brings together all the technologies from different businesses within JFWTC under one roof. Be it locomotives, airplane engines, giant motors or healthcare equipment, GE TechMela was a one shop stop for employees, families and customers to get an understanding of the work done at the innovation cent. STIR explored a concept called Mission: Better Tomorrow where GE employees were portrayed as Superheroes solving problems in a city that was created as well. The concept not only created excitement among the audience but also made it very simple for the people to understand what GE does.

Awards:

WoW Asia - Gold in 2 Categories

Sustainable Healthcare Solutions

Brand Launch & Integrated Marketing Campaign

Creative Direction

Brand Launch

SHS, a new business division of
GE Healthcare was being launched. We were involved from the beginning of the project by creating the brand identity - developing scalable entities like logo, design pattern, coffee table book to be carried forward to different regions, organizing the launch conference that witnessed participation of prominent individuals from the industry and various healthcare professionals from around the world.

GE Healthcare - InDiGenius

MICE

Creative Direction

An annual event organised to commemorate the engineers of GE Healthcare, this year GE wanted to brand the event in a way that showcased GE’s engineers as the Indian (home-grown) talent hence the unique name “IndiGenius” was conceptualised.

IndiGenius as an event had everything from communications to unique installations, R&R ceremony and performances that kept the audience entertained throughout.

We also created a teaser video and a leadership dubsmash video to elevate excitement and participation for the event

Grace Hopper Conference India (GHCI)

Brand Activation

Creative Direction

As experience and communication partners for GE, we created a platform that facilitated interaction and provided a memorable experience. To trigger interest amongst the female audience to work for GE, we overhauled information-beaming devices into immersive experiences, created mini-events to encourage participation, and equipped the stall to inform and entertain the audience.