Super Blue Squad
Integrated Marketing Campaign
VMware Super Blue Squad is an integrated campaign that my team and I had conceptualized for VMware in a bid to increase VMware’s share of voice, engage existing and whitespace customers for business benefits and to showcase VMware’s support to team India for the Cricket World Cup 2019
SOCIAL MEDIA METRICS
Platforms – Facebook and Twitter
Impressions – 1,25,894
Reach – 61,465
Mentions – 637
Contest Phase – C Suite Audience
Users – 4k active
Signups – 530
Pageview – 28,962
Avg. Session Duration – 04:41
Business Pipeline - 1 mn $ +
Award - Digital Campaign of the Year 2019
Internal Sales Motivation Campaign
This was a campaign for VMware was to motivate its Sales team for the target of $101m. Through regular reminders, different touch points, and fresh concepts, our communications made for inspirational and interesting reading.
Branding & Communication
Like any company using tech to make cutting-edge products, VMware places a premium on ideas and ownership. Thus, it created InCube, a space that encouraged employees think like entrepreneurs and breed similar traits. We came up with the concept of ‘Think. Talk. Tinker.’ that was then extended into several branding elements across the workplace.
Focus NFV Brochure
Customer Success Brochure
A brochure to showcase VMware's Network Function Virtualization capabilities for a discerning audience comprising of CIOs and CTOs from the telecommunication industry.